Action man Bruce Willis is reportedly set to launch his very own signature scent.
It seems every celebrity, man and his dog is launching a fragrance these days.
To be honest, I’m bit of a Bruce Willis fan and the thought of splashing his fragrance all over my body might actually make me wanna go out and save the world.
But the thought of Mr Action Man himself with a signature scent, kinda makes him less macho in my books.
I think it works for David Beckham because he is a metro-sexual and it suits his brand.
According to Women’s Wear Daily, Willis made the deal with German cosmetics maker LR Health & Beauty Systems for his fragrance which is scheduled to hit stores July 1.
It will be interesting to see how Bruce Willis advertises his fragrance, what will it be called?