Craig Lawson Communications

Welcome to my world! I have a boutique Marketing, PR & Communications business called, Craig Lawson Communications! We are based in South Yarra, and it goes a little something like this…

Let this be an introduction into my skills and talent

I’ve always been an excellent promoter and with my journalism skills – I rock!

My sassy writing has made headlines all over the world. It’s my stylish edge that will make your brand stand out and my appetite for success that will help you reach for the stars.

I’ve developed the media contacts and communication tools ready to launch your business to the next level – for more info contact me.

Areas of expertise: Media/Online Communications, Building a strong direct communication base through eNewsletters and Social Media, Internal Communications, Event Organisation, Photography, Creative Promotional ideas that are fresh and exciting, Press Releases – that get noticed. Creating PR plans that work and building strong key media relationships.

A taste of my proven results and experience:

The Jam Factory 


The Jam factory is Melbourne’s leading hub for fashion, food and entertainment. I manage and create exciting content that demands attention and have successfully gained thousands of followers across YouTube, Facebook, Instagram and Twitter. They also draw upon my PR talents when required. This dynamic role has me working alongside brands; Topshop/Topman, Cue, Village Cinemas, Nando’s, Roll’d, Nashi and TGI Fridays, Nine West, The Groove Train to name a few.

Below is some of the coverage I’ve helped to generate…

This was a front page news story on the Stonnington Leader promoting the first ever Melbourne’s Mystery Markets at Jam Factory.

10322632_791669584210220_5932592865160536791_nFront page on the The Weekly Review for the Fashion at Jam Weekend


Front page on the Weekly Review for the Jai Waetford launch of the 2013 Christmas celebrations at Jam Factory

Jai Front Page. The Weekly Review Stonnington

Front page on The Weekly Review for the first ever Melbourne’s Mystery Market at Jam Factory.

weekly review cover
These are a couple of the many online competitions that I’ve helped to orgainise and manage for the Jam Factory.

Click here to view it online Meet Me @ Jam Rolld Competition

1902879_812339198809925_762496059551178017_nThis was an Instagram competition when the Jam Factory hosted Exxopolis for the Stonnington Glow Festival.

Also, as I’m very handy with a camera, watch one of my YouTube clips when I filmed X Factor star Jai Waetford performed at the Jam Factory

Century City Walk


I’m the Social Media Manager for Glen Waverley’s entertainment and dining capital! Creation of engaging and interesting content across the social networks; Twitter, Instagram and Facebook. Social strategy to grow networks and promote the centre. Working with brands; Village Cinemas, The Pancake Parlour, Strike Bowling, Century City Tavern, Pescare Restaurant and Airstream Cafe to name a few.




I was on the PR & Marketing team, with complete control of all social media platforms including Twitter, Facebook, Instagram and updated these with creative and catchy content with a view of driving traffic to the online store. Writing content for their blog, photography at events and always on the lookout for ways to build the brand through the media.

Here is a piece I got MIDAS Shoes featured in OK! Magazine
ok magazine midas

I also had got MIDAS Shoes featured in a fashion editorial piece on Chapel Street Precinct.

63149_450810348338910_2041233148_nAnd below are a couple of my pictures that I captured for their social media channels, I have loads more, but these are a couple of my favs…


CAPELLI da GG Hair Spa & Salon

PR & Communications consultant. Services include lending a hand with content of social and online media with a view to drive sales to their online store. Streamlining the brand across all media platforms to create a clear and focused message. Creation of eNewsletters, media releases and finding ways to gain coverage.

Creation of marketing campaign: Young Guns takeover the salon, here is the campaign here:


DMB Photography


PR & Communications consultant. Offering guidance for social media channels with and creating an innovative approach that brings a vibrancy to the pictures from Melbourne’s leading photography agency. Also providing fresh ways to promote and attract new clients.

Chocolate City Clothing

PR & Communications Consultant at Melbourne’s leading fashion label Chocolate City. Started the role in January 2011. Handling social media including Facebook, Twitter & Instagram, photography of new designs, driving traffic to website and online store, keeping the media informed of everything new, eNewsletters to database.

Below is one of the key media features I got for Chocolate City Clothing was a Spring Fashion two-page spread in the Stonnington Leader, it also featured two of my other clients; MIDAS Shoes and Capelli da GG Hair Spa & Salon. Plus I was also one of the models!IMG_0562  Here are a couple of my pictures I snapped for their social media channels.

choc cityy

This is one of the online competitions I orgainised to create a buzz for the social channels.


Clemente Talarico Menswear Label


Management of social media channels with a direction of growing their customer base and creating a strong connection with their customers, driving traffic to their online store, photography for social media. Developing a key media database to grow brand awareness and build the profile of the each designer.

Here is one of my feature article I gained for them here in Men’s Muslce & Health Magazine, sold across NZ & Australia.


And a piece of editorial in a fashion shoot for Chapel Street Precinct


Yum Catering Melbourne

yum catering log

PR & Communications Consultant for both companies that are run by Melbourne’s top chef Paul Le Noury. Role involves building of online database, design and writing of eNewsletters, content for websites and media liaison.

Click here to read the article that was in the Weekly Review after I contacted the Food Editor to inform them they should check out this top restaurant: The Weekly Review story

The Commoner Restaurant and Bar, Melbourne

Role to implement fresh marketing concepts, updating of website, creation of social media strategy, eNewsletters, development of annual marketing calendar as well as copywriting of all marketing material and event planning.

Check out a some of my eNewsletters for The Commoner here:

For the Love of Mushrooms! Mushroom Tours
Autumn Events! First Up – Melbourne Food & Wine Festival
DON’T MISS THE FINAL SAGA! Planet of the Canapes 


Sweet Thrusday Productions

Handling of Public Relations for the first play by Sweet Thursday Productions as part of the Melbourne Fringe Festival. Agenda included writing and distribution of press releases, photography and media liaison.


Gay Ski Week NZ, Queenstown. PR and Communications Manager

I helped to build this event to become the largest event of its kind in the southern hemisphere. Duties included: writing and building of E-commerce website, regular email to database, writing of press releases, securing and liaising with sponsors, creation and implementation of the social media strategy, media liaison (I have built a strong international database of editors). In 2010 we had 900 attendees for the week long event which included: red carpet events, group dinners, dance parties, cocktail parties, adventure themed days and ski days, to name just a few.

Below is a few of the stories and coverage I helped to generate.

Sunday Star Times – Town of ski queens

USA First Tracks Online Ski Magazine – Organizers of Gay Ski Week NZ Expectin Record Numbers

USA Gay Cities – Spotlight: Gay Ski Week, NZ

Scoop – Ski Resort manager bares all for Gay Ski Week NZ – Ski Week

NZ News UK – Ski Resort manager bares all for Gay Ski Week NZ

Nites Of Tra New York – Gay Ski Week NZ

The Melbourne Star – Twins Top The Bill

Sydney Star Observer – Twins Top The Bill

Gay NZ – Topp Twins join Gay Ski Week line-up

Gay NZ – Cheeky exposure for Gay Ski Week

Ski & Board NZ – Topp Twins at Gay Ski Week NZ

Same Same Australia – Topp Twins set for Gay Ski Week NZ

Same Same Australia – Ski Whizz! Will you hit the slopes?

Ski & Board New Zealand – Gay Ski Week & Bubbles

Avalon Media Australia – Kiwi Icons to perform at Gay Ski Week

Lake Leisure – Topp Twins

Queenstown Times – Bookings heavy for Gay Ski Week

New Zealand Ski – Gay Ski Week NZ – Gay Ski Week NZ will celebrate a topp week with record numbers

The Ascot Park Hotel, Invercargill – PR and Communications Contractor

In March 2010 I started a freelance PR & Communications role at Southland’s leading conference and accommodation venue, the Ascot Park Hotel. Working directly with the General Manager I have prepared stylish newsletters for the staff, customers and business clients of the Hotel.

My communication material has proven results: I wrote and designed a 12 page document for Ascot Park Hotel which seen it become a finalist in the 2010 Hospitality Association of New Zealand’s Awards for Excellence.

Press Releases and story ideas that I had published in glossy magazines:

Meeting Newz – Events, naturally
Catering Plus – Green conference option is proving a winner – Page 1
Catering Plus – Green conference option is proving a winner – Page 2


The Paddington Arms, Invercargill – Promotions and Communications Manager


Creation and promotion of summer events schedule. Duties include: creation and marketing of events, implementing a PR plan, control of social media, copywriting for website, flyer design, email to database.


sMedia, Invercargill – PR Gun

Writing of website content for start-up business, helping with development of business plan and direction,  selling of business services.


POSH Fashion Boutique, Invercargill – PR and Communications Contractor

Building of website, creation and implementation of social media strategy for Twitter and Facebook  pages, photography and copywriting for website, creation of PR strategy to build the brand online.


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