Launched! MSFW 2016

It was a cold wintry Melbourne day that launched one of the hottest fashion events of the year!

The official program was announced for Melbourne Spring Fashion Week 2016 at the RMIT Design Hub today. Australian actress and Home and Away starlet Isabel Lucas was named at this year’s official ambassador. The festival runs Friday 26 August to 2 Sept and is a celebration of the local fashion scene with plenty of parties to roll with the social vibe.

I absolutely adore this event as each year it evolves to become bigger and brighter. The shows at Melbourne Town Hall provide a majestic platform to showcase the Spring/Summer collections with plenty of free events on at the HUB.

Let’s take a look at some of my top pics!

Event: Opening Night
Date: Friday 26 August, 5 – 10pm
Venue: Melbourne CBD

Kicking MSFW off with a fashionable bang! To begin, Little Bourke Street transforms into a runway like no other for the Emporium Melbourne’s Opening Runway. Continue the evening with the Vogue American Express Fashion’s Night Out Australia. This will be a shoppers delight with over 400 retailers providing special offers and tailored experiences across the city.  Sip on champagne, see exclusive runway shows, take a selfie, brush shoulders with celebrities and fashion industry VIPs.

Event: Opening gala
Date: Tuesday 30 August, 7 – 8pm
Venue: Melbourne Town Hall

The fabulous and majestic Melbourne Town Hall plays host to the extravagant  runway shows – and of course opening night is always the best! The MSFW: Designer series begins with impeccable couture from local and international designers at the Opening Gala. Experience spectacular silhouettes crafted from rich, delicate fabrics at this stunning, otherworldly showcase.

Event: Hub
Date: Open Friday 26 August to Friday 2 September
Venue: City Square

So many events and they’re all FREE to attend. The Hub is a spring-themed fashion playground offering day to night programming with a mix of interactive brand experiences, creative and fun workshops along with lunchtime and twilight runways. The program boasts a selection of entertainment for everyone including a Family Day for kids on Sunday and MR day on Thursday for the gentleman of the city.

Event: MR
Date: Friday 26 August to Friday 2 September
Venue: Melbourne Town Hall

This one is for the guys! And your front row ticket to the hottest menswear trends for spring/summer 2016. It’s great to see the return of this show that turns the spotlight on the men’s fashion. Adventurous and bold, Mr presents Spring/Summer ready-to-wear collections that feature strong, sophisticated designs. Spend a night at the runway to see stylish suits, confident classics and the latest in menswear trends. Designer’s rocking the runway; AMXANDER / Aquila / Arthur Galan AG / Autonomy / Calibre /Dom Bagnato / Godwin Charli / M.J. Bale

Check out the full line up of events and designers here:
melbourne.vic.gov.au/msfw

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