Craig Lawson Communications

Welcome to my world! I have a boutique Marketing, PR & Communications business called, Craig Lawson Communications! We are based in South Yarra, and it goes a little something like this…


Let this be an introduction into my skills and talent…

I’ve always been an excellent promoter and with my journalism skills – I rock! My sassy writing has made headlines all over the world. It’s my stylish edge that will make your brand stand out and my appetite for success that will help you reach for the stars. I’ve developed the media contacts and communication tools ready to launch your business to the next level – for more info contact me.

Areas of expertise: Social Media , eNewsletters and building databases, Publicity, Photography, Creative Promotional ideas that are fresh and exciting, Press Releases – that get noticed. Creating PR plans that work and building strong key media and blogger relationships.

We’ve worked with international brands through to small business and personal brands or maybe you just require a couple of hour’s consultancy – we can tailor packages to suit your budget. Call Craig today 0405 242 249

A taste of my proven results and experience: 

Galleria Melbourne

Galleria is a leading shopping centre destination in the heart of the Melbourne CBD. I manage the social media channels and my PR skills are utilised when required. This year they’ve spent $8 million to revitalise and refurbish the centre. Galleria has over 25 retail and service stores including; The North Face, Peter Jackson, Boost Juice and Kathmandu. I work alongside these brands to build the profile of Galleria.

I enjoy public speaking and I'm called upon to host live chats in the food court!
I'm handy with a camera, one of my pics from the completed refurbishment.
I'm always on the scene to capture the action, snapped this as The Feel Good Festival.
At Galleria we just completed the Feel Good Festival in Sept 2016! We promoted and ran two successful online competitions.

Toorak Village

Management of the Social Media channels for this leading shopping and entertainment destination. Includes creation of content, photography and sharing the news of the retailers across Instagram, Twitter and Facebook. With over 270 shops and businesses, Toorak Village is famous for its fashion boutiques, sunny street cafes, fine dining & luxurious beauty parlours!

I also like to run competitions to drive engagement and attract new followers. Here is one I ran for their 15th Sculpture Exhibition, you can view it online here:

Working with the traders to create engaging social media competitions.
On the scene to capture the action at events.
On of my stylish snaps capturing their annual Artwalk Exhibition.
I love to create engaging social media posts that promote the village brand.
I enjoy public speaking and hosting information nights.

Launching of Pari Passu Boutique in Hampton, Victoria!

In 2016 I built a successful marketing and publicity campaign to launch this luxury boutique. We gained excellent media coverage in the local papers, online media and engaged with leading bloggers to share the news. I also kick started and managed the social media channels for one year.

One of my gorgeous shots of the boutique.
Article announcing the news of the boutique on the front page of Fashion Journal!
One of my many gorgeous shots of the boutique.
Story in The Bayside Leader announcing the news.
We got a lovely story on Draw Dress Dream with style from the boutique.
Networking within our extensive blogger list to achieve fantastic results.

Century City Walk

I’m the Social Media Manager for Glen Waverley’s entertainment and dining capital! Creation of engaging and interesting content across the social networks; Twitter, Instagram and Facebook. Social strategy to grow networks and promote the centre. Working with brands; Village Cinemas, The Pancake Parlour, Strike Bowling, Century City Tavern, Pescare Restaurant and Airstream Cafe to name a few.

A story I achieved on the new renovations at Century City Walk in the Waverley Leader.

Pancake Parlour competition that received an outstanding response with over 800 entries!
Burger Edge competition that received another fantastic response. The owner said that it brought new people to the store who never knew they were there before!
One of their events I helped to promote and it was a packed house!
I enjoy promoting events and posting directly from the scene onto social media.

The Jam Factory

The Jam factory is Melbourne’s leading hub for fashion, food and entertainment. I managed and created excited content that demanded attention and successfully gained thousands of followers across their YouTube, Facebook, Instagram and Twitter accounts. They also drew upon my PR talents when required. The dynamic role had me working alongside brands; Topshop/Topman, Cue, Village Cinemas, Nando’s, Roll’d, Nashi and TGI Fridays, Nine West, The Groove Train to name a few. Below is some of the coverage I’ve helped to generate…

This was a front page news story on the Stonnington Leader promoting the first ever Melbourne’s Mystery Markets at Jam Factory.

Front page on the The Weekly Review for the Fashion at Jam Weekend.

Front page on the Weekly Review for the Jai Waetford launch of the 2013 Christmas celebrations at Jam Factory.

Front page on The Weekly Review for the first ever Melbourne’s Mystery Market at Jam Factory.

These are a couple of the many online competitions that I’ve helped to organise and manage for the Jam Factory. Click here to view it online Meet Me @ Jam Rolld Competition

This was an Instagram competition when the Jam Factory hosted Exxopolis for the Stonnington Glow Festival.

Also, as I’m very handy with a camera, watch one of my YouTube clips when I filmed X Factor star Jai Waetford performed at the Jam


I was on the PR & Marketing team, with complete control of all social media platforms including Twitter, Facebook, Instagram and updated these with creative and catchy content with a view of driving traffic to the online store. Writing content for their blog, photography at events and always on the lookout for ways to build the brand through the media.

Here is a piece I got MIDAS Shoes featured in OK! Magazine

I also had got MIDAS Shoes featured in a fashion editorial piece on Chapel Street Precinct.

And below are a couple of my pictures that I captured for their social media channels, I have loads more, but these are a couple of my favs…

CAPELLI da GG Hair Spa & Salon

PR & Communications consultant. Services include lending a hand with content of social and online media with a view to drive sales to their online store. Streamlining the brand across all media platforms to create a clear and focused message. Creation of eNewsletters, media releases and finding ways to gain coverage.

Creation of marketing campaign: Young Guns takeover the salon, here is the campaign here

The Commoner Restaurant and Bar, Melbourne 

Role to implement fresh marketing concepts, updating of website, creation of social media strategy, eNewsletters, development of annual marketing calendar as well as copywriting of all marketing material and event planning.

Check out a some of my eNewsletters for The Commoner here:

For the Love of Mushrooms! Mushroom Tours
Autumn Events! First Up – Melbourne Food & Wine Festival
DON’T MISS THE FINAL SAGA! Planet of the Canapes 

The Ascot Park Hotel, Invercargill – PR and Communications Contractor

In March 2010 I was given a freelance PR & Communications role at Southland’s leading conference and accommodation venue, the Ascot Park Hotel. Working directly with the General Manager I have prepared stylish newsletters for the staff, customers and business clients of the Hotel.

My communication material has proven results: I wrote and designed a 12 page document for Ascot Park Hotel which seen it become a finalist in the 2010 Hospitality Association of New Zealand’s Awards for Excellence.

Press Releases and story ideas that I had published in glossy magazines:

Meeting Newz – Events, naturally
Catering Plus – Green conference option is proving a winner – Page 1
Catering Plus – Green conference option is proving a winner – Page 2